2017 HR Trends Forecast
Company culture still reigns supreme within the HR universe, but 2017 HR trends will focus on attracting growth-driven workers to the companies that need them. Major tech companies may still build campuses to cater to wunderkinds’ various needs, but most HR departments are more interested in creating cost-effective ways to meet the work-balance needs of their employees. Even for workplaces with billion-dollar budgets, HR innovators realize that the right corporate focus trumps take-home pay.
1. Mid-Market Companies Become True Innovators
Cutting-edge technology once gave big-budget corporations an advantage while recruiting. But now, as HR software becomes more affordable, mid-market companies will have both the tools and inducements to find the right human capital solutions for their businesses. Fast-growing companies that need to expand quickly without diluting their overall corporate culture will employ software in new ways to find the workers they need. Hiring professionals should expect that HR technology trends will drive some of 2017’s workplace changes.
2. Corporate Perks Become Passé
Less than five years ago, many HR departments thought ping-pong tables, massage chairs and free snacks were the key to luring top Millennial talent into their workplace. Now, recruiters know that these types of perks don’t attract top talent, and even high-ticket perks don’t create loyal employees. Millennials want effective mentoring from senior management and effective collaboration throughout their workplace.
Companies that focus on developing a strong corporate culture and mission are more likely to retain top performers because the predominant values of the workforce are changing. Employees in their twenties and thirties care less about take-home pay than the ability to work at a place that reflects their core values.
3. Employee Engagement Targets Morph Into Employee Experience Goals
HR professionals know that high employee engagement correlates with enhanced productivity and performance, but many companies struggle to create adequate workplace engagement. An employee engagement survey may indicate a problem, but it won’t offer a solution. In 2017, smart HR teams will develop ways to strengthen the employee experience as a part of an arsenal of effective employee engagement tools. Company culture survey questions will also become more important as employers look for ways to reaffirm their cultural touchstones.
4. Coaching and Development Replace Performance Management
Traditional employee reviews diminish the engagement and happiness of workers, even when employees receive positive feedback. Instead, HR professionals encourage managers to move towards a coaching culture that prizes skill development, regular feedback and growth opportunities. This type of coaching relies on asking open-ended questions, providing hands-on opportunities to develop new skills and allowing teams of workers to self-coach through stretch projects.
5. People Analytics Become Predictive
People analytics aren’t new, but HR professionals will apply them in new ways during the next year. Culture survey questions and answers will help HR professionals identify who to interview. Better HR technology also means that 2017 prediction models can help corporations ensure better hiring outcomes, optimize the existing organizational structure and diminish attrition rates.
HR managers shouldn’t just follow trends in 2017: They should also recognize the usefulness of basic fundamentals. Developing the best company culture survey possible can help them determine the strength of what their corporation has to offer new talent. Plus, organizational culture survey questions can help all levels of management clarify their vision for the new year.