From HR Morning: When do workplace incentives become disincentives?
For many HR executives, company culture is made up of the conceptual values that they feel employees should embody. Often, these are conflated with the ways in which company leaders want customers to experience their brands, leading to a nebulous and vaguely defined culture. It can certainly affect external branding efforts, but company culture is actually an internal construct that both influences the office ethos and establishes a clear set of standards for employees to follow as they interact with each other and with customers.
If HR executives can get a real handle on their organizations’ cultures, they can better engage employees and optimize it for the good of the company’s long-term performance. Sounds simple enough, but in one global study, 87 percent of responding organizations reported that culture and engagement issues presented big challenges for them.
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