Businesses today have to keep up with the rapid pace of technological development and globalization, but they also have to understand the needs and preferences of a changing workforce, the Millennials. Already, many of us have entered the job market, and by 2025 we will make up 75% of the workforce.
One of the many key factors for a startup’s growth is its culture. Nurturing the culture of the company from early on is paramount. A strong, thriving, culture of growth depends a lot on the core values we set for the startup and the employees.
The Pomello team recently had the opportunity to visit NASA Ames Research Center. I wanted to take a break from our regularly scheduled programming to talk about what we saw when we were there. I am embarrassed to admit that I thought NASA Ames was shut down years ago, and it does feel like the days of space exploration are a distant memory that our parents can relate to better than us. You can wander the campus buildings where the hallways are often quiet, and peer into the windows of monolithic buildings where wind tunnels tested the aerodynamics of shuttles.
Engineer your recruiting funnel the way you engineer your sales funnel. Candidates are your customers. Sell them on your company. Treat all of your candidates like they are unique individuals deserving of your respect and interest. When making an offer, appeal to the desire for people to feel connected to their colleagues, to be recognized, and to have impact.
When you are stretched thin and working on multiple projects, it can be hard to get a clear handle on just how much time you are spending on hiring, so we wanted to provide you with the numbers to make your case. And we want to provide you with strategies for making your hiring process cheaper, more time efficient, and more successful.
There are a lot of similarities between dating markets and job markets. So it didn’t surprise me that I started to think about Amazon’s hiring practices as I was reading a dating advice column recently. In the column, a girl complains that she is always dating boring guys that don’t work out. The columnist tells her stop trying to date potatoes when you are a radish. Amazon’s hiring problem is that they are trying to recruit potatoes when they should be recruiting radishes.
We’ve all had this experience. A job candidate walks into an interview with you with an amazing resume. Their skills, their experience, and their expertise are exactly what you are looking for. Except there is one problem. You don’t like the way they describe how they’ve achieved past results.
When you are starting a company, many wise people will tell you to focus on doing one thing well for a small number of people. They are right. LinkedIn’s current problem is that they’ve been pulled away from that mindset. Instead, LinkedIn is solving its problems in a mediocre way. The problem they should be solving is job markets, helping companies and job seekers find each other. It’s not doing it well because LinkedIn doesn’t understand the unique values of the employers and job seekers using their platform.
For every article we read about how important company culture is we also read an article concerned that by strengthening culture, companies are also creating homogenous employee populations devoid of diversity. These concerns are very real and justified. As a technology company based in San Francisco, we think about diversity every day whether we choose to or not.
Employee engagement should start during the hiring process. That process is the first line of defense against selecting employees that just won’t be a good fit for the company, and won’t be engaged. If you hire employees who fit in properly with your company’s culture, they will feel more engaged in their work, and you’ll have a much better chance of keeping those employees on a long-term basis. In short, hiring the right employees, not just from a skill standpoint but also based on company culture, means your bottom line will directly benefit.